Next scheduled event: August 1, 2018

Marketing for Manufacturers

Producing a Pipeline that Performs

About Marketing for Manufacturers

What started as a commitment to connect regional manufacturing companies with industry leaders for a one day conference, has blossomed into an ongoing educational opportunity through continued content development and event planning.

DOYO Live Workshop starts in:

Why Connect with Marketing for Manufacturers?

Let’s be honest, manufacturing companies face a unique set of challenges. While every company struggles with developing and implementing a successful marketing strategy, it can be especially hard for manufacturers. There are complicated products and processes, various markets and target personas, limited resources regarding time and money, and an outdated approach to marketing and sales in general. These can all be a recipe for obsolescence. However, for manufacturers that recognize these shortfalls and address them ahead of their competition, it can be a winning formula for increasing sales and revenue.

In October 2017, The Bonanno Group Digital Marketing and Incept teamed up to present a one-day conference – called Marketing for Manufacturers – to manufacturing companies located in/around Cleveland and Pittsburgh. The event was well attended and the educational content proved to be exceptionally valuable, with presentations from HubSpot and Google representatives as well as The Bonanno Group Digital Marketing and Incept. Attendees left with a long list of to dos and a new network of like-minded individuals to use as a sounding board. 

Since the conference, there has been a continued need for educational content and networking opportunities. A Facebook group has been setup and future events are being planned. One such event is being held in partnership with DOYO Live 2018: A Digital Marketing + Interactive Design Conference in Youngstown, Ohio. DOYO Live is a 2 day event that will feature workshops on day 1 and conference on day 2.  Please stop back soon for a detailed agenda of the Day 1 Marketing for Manufacturers DOYO Live Workshop, along with a list of presenters.

We’re partnering with DOYO Live to host a 1/2 day workshop!

What Can You Expect at the August 1, 2018 Workshop?

The 4-hour, deep dive workshop will provide educational content and exercises specific to B2B manufacturing companies. We will dive into the key elements needed for developing and implementing a successful digital marketing plan that generates more qualified leads and increases brand awareness. We will cover emerging trends and tools to be aware of, review case studies and sample worksheets from real-world examples, and facilitate an open discussion with attendees to leverage the collective knowledge of the group and enhance the networking opportunity the workshop offers manufacturing companies in the region. You will leave the workshop with a framework on how to create a strategic marketing plan for a specific product or market segment, and how to replicate it for the other facets of your business. At this time, speakers include Gene Bonanno and Beth Hawks from TBG Digital Marketing. The workshop may also host an interactive hangout with representatives from Google (TBD) to cover what’s hot for manufacturers from Google’s perspective.

Key Takeaways

  • Basic understanding of key elements needed to have a successful digital marketing strategy in 2018 and beyond

  • Overview of emerging trends and how they might impact manufacturers specifically

  • Blueprint to conduct a thorough competitive analysis

  • Tools & framework to complete a detailed keyword analysis

    • Free 7 Day Trial to SEMRush

  • Lessons learned and best practices from other B2B manufacturing companies

Register for DOYO LIVE 2018

Sign up for our 4 hour workshop on Day 1 & learn how to develop a strategic marketing plan leveraging the Internet for your manufacturing company. Save $10 off your ticket with the code: DOYO2018 ... or email us to get access to an even bigger savings!

2-Day Access - Includes 4 Hour Workshop on Day 1

  • 1 Low Price
  • 2 Days of Education
  • 4 Hour Workshop on August 1, 2018
  • All Day Conference on August 2, 2018
  • Conveniently located 1/2 way between Cleveland & Pittsburgh
Get Ticket

Need additional info? Get in touch for more details or to schedule an upcoming event with TBG Digital Marketing, focused specifically on Digital Marketing education for manufacturing companies.